• ✓ Encourages Look of Length

  • ✓ Amplifies Appearance of Fullness

  • ✓ Shapes & Defines

As Seen In

Our Lash and Brow Products

    • ✓ Encourages Look of Length

    • ✓ Amplifies Appearance of Fullness

    • ✓ Shapes & Defines

    Real People. Real Results

    The contrast between the 0 week use and the results after 12 weeks is striking.

    The contrast between the 0 week use and the results after 12 weeks is striking.

     

    Elastin is Our Superpower

    counter_1

    Innovation Starts at the Root

    For brows, too, true enhancement begins with the elastin root system.

    counter_2

    The Elastin Root System

    Elastin wraps around each brow follicle, forming a web‑like anchor that holds hairs firmly in place and prevents thinning.

    counter_3

    The Loss of Elastin

    Age, stress, and hormones reduce elastin production, weakening the root system and leading to sparse, patchy brows.

    counter_4

    The Power of Elastin Replenishment

    NULASTIN brow serums, powered by Elastaplex Technology, replenish elastin to strengthen the root system—visibly reducing fallout and restoring fuller, more defined brows.

    Your Lash and Brow Journey Starts Here

    Great results require consistency. With twice daily application of each serum, here’s what you can anticipate.

    Continue applying for more progress or to maintain beautiful, lasting results.

    Pro Tip: Keep your serums in an easy to reach place, like your bathroom counter, so you remember to apply them regularly.

    Week 0-3

    Elastin begins to activate at the root of the hair follicle, preparing for visible changes ahead.

    Week 3-6

    Start seeing subtle changes, like visibly budding lashes and denser looking brows.

    Week 6-12

    Your most transformative weeks. Lashes and brows appear thicker and fuller.

    Clinically Proven to Amplify the Look of Lashes and Brows

    100%

    saw visible brow growth

    97%

    noticed lashes growing visibly faster

     

    Meet the NULASTIN  Advisory Board

    • Dr. Omer Ibrahim

      MD, MBA

      A board-certified, fellowship-trained dermatologist, Yale-trained and Cleveland Clinic–residency graduate, with an ASDS-accredited fellowship in cosmetic and laser surgery. Founder & CEO of Salmalita Cosmetics and CEO of KGL Skin Study Center, he isadjunct faculty at Cleveland Clinic and Rush University. Dr. Ibrahim has authored 100+publications and led large-scale national clinical trials spanning injectables, lasers, body contouring, and hair restoration.

    • Dr. Dendy Engelman

      Board Certified Dermatologist 

      Dr. Dendy Engelman is a board-certified cosmetic dermatologist and Mohs surgeon, currently serving as the Director of Dermatologic Surgery and Laser Medicine at the renowned Shafer Clinic Fifth Avenue in New York City. She is a fellow of the American Academy of Dermatology, the American Society of Dermatologic Surgery and the American College of Mohs Surgery. Dr. Engelman consults for various laser, pharmaceutical and skincare companies, guiding groundbreaking research and development in the field. Widely recognized for her pioneering work in dermatology, she has been featured in numerous national magazines, publications and media outlets.

    • Shab Caspara

      Celebrity Trichologist & Hair Expert

      Shab is a NYC based, board certified trichologist and founder of Caspara Hair Preservation Studio known for delivering powerful, visible results in hair longevity and preservation. Her proprietary Caspara Method blends the latest in studio technology with advanced at home protocols, proven to restore and preserve hair’s fullness and vitality. Recognized as one of the most influential voices in hair growth and wellness, Shab advises leading global hair brands, is a trusted source for top media and is sought after by A-list clientele.

      "One of the most trusted names in hair and scalp wellness" — Vogue

    • Dr. Ekta Yadav

      MD, MBA, MS

      Dr. Ekta Yadav is a physician-scientist and the host of theSkin Anarchypodcast, where she explores the science, stories and innovations behind skincare, makeup, haircare, fragrance and more. With an MD, MBA and MS, she blends medical expertise with a curiosity for beauty, wellness and longevity. ThroughSkin Anarchy, Dr. Ekta shares candid conversations with industry leaders, uncovering the trends and research shaping the beauty world today. Her mission is to make the science behind beauty accessible, insightful and engaging for everyone. Featured inForbesand celebrated for her thoughtful approach to skincare, Dr. Ekta brings both credibility and warmth to every conversation, helping audiences make informed choices while inspiring curiosity and confidence.

    • Dr. Charlyn Belluzzo

      Global Health Expert

      Dr. Belluzzo is an internationally recognized global health expert, holding a doctorate in public health and tropical medicine. She earned graduate degrees and post-graduate training from LaSalle University, the University of Colorado School of Business, Georgetown University School of Medicine and Tulane University of Public Health and Tropical Medicine. Her professional passion is to promote human health and wellness, strengthen communities, generate economic prosperity and enrich the lives of the world’s most vulnerable.

    • Ashunta Sheriff

      Celebrity Makeup Artist

      Ashunta Sheriff-Kendricks is an esteemed and trailblazing figure in the beauty industry, renowned for her makeup artistry spanning over two decades. As an Emmy nominated makeup artist, Ashunta has worked with some of the most iconic names in entertainment, including Zendaya, Rihanna and Alicia Keys. She is also the visionary behind Ashunta Sheriff Beauty, a brand that champions clean, progressive beauty solutions empowering individuality.

    • Thomas F. Mitts, M.D.

      Plastic Surgeon, Researcher & Innovator

      Dr. Thomas F. Mitts is a renowned plastic surgeon, researcher and innovator with decades of experience in aesthetic and reconstructive surgery. He earned his M.D. from Loma Linda University and completed residencies in general surgery, surgical oncology, and plastic and reconstructive surgery at leading institutions, including the University of Pittsburgh. A diplomate of the American Board of Surgery and the American Board of Plastic Surgery, Dr. Mitts has maintained a private practice in California, for over 40 years. He is recognized for his expertise in skin rejuvenation, liposuction, rhinoplasty and applying cutting edge research to patient care. Dr. Mitts has advanced the study of elastin peptides in skin resilience and has shared his expertise internationally as a visiting professor. He has also held leadership roles in professional organizations, including past president of the California Society of Plastic Surgeons and is a member of multiple surgical societies.

    • Laurel Wilson

      TEDx & International Speaker | Author | Certified Health & Menopause Coach

      Laurel Wilson is a TEDx speaker, wellness advocate, and certified menopause and perinatal expert who has spent over 30 years educating and supporting women through life’s major transitions. As a lactation consultant, perinatal educator, retreat guide, and menopause mentor, she blends science, soul and storytelling to offer community, clarity and care for women navigating pregnancy, postpartum and perimenopause.

      Frequently Asked Questions

      Got a question about BROW serum? The answer may be right here

       
       

      How to Use the BROW Shape Altering Serum

      Begin with clean, dry eyebrows.
      Using the applicator, apply the serum in short, upward strokes directly onto the brow area.
      Apply twice daily – morning and evening – after skincare and before makeup.
      Re-dip the applicator into the tube as needed for full coverage.
      When using a new tube, gently shake the container before opening to activate flow.

      Application Tips
      The serum can be used under makeup with minimal wait time.
      Avoid applying after brow pencils or gels, as this may contaminate the applicator.
      The serum has a thick consistency by design to stay in place. You may notice some resistance when removing the brush—this is normal.
      The vegan brush may feel firmer at first; after a few uses, the bristles will soften and absorb more product.

      For Best Results
      Use consistently as part of your daily routine.
      Store in a cool, dry place, away from direct sunlight and heat.
      Do not freeze.
      Avoid direct contact with eyes. If contact occurs, rinse thoroughly with cool water.

      How to Use the LASH Follicle Fortifying Serum

      Start with clean, dry eyelids.
      Using the applicator, apply a thin line of serum along the base of the upper lash line, from the inner to the outer corner.
      Apply twice daily – morning and evening – after skincare and before makeup.We do not recommend applying to the lower lash line, as this may increase the risk of irritation near the eye.

      Application Tips
      If you have sensitive eyes, begin with once-daily use (AM) to allow your skin to adjust.Some users prefer to keep eyes closed for a few seconds after applying. Fanning the area can help the serum dry quickly.
      The serum can be used under makeup with minimal wait time.
      Avoid using the serum over mascara, as this can contaminate the applicator.

      Consistency Matters
      For best results, use consistently as part of your daily routine.
      Store in a cool, dry place, away from direct sunlight and heat.
      Do not freeze.
      Avoid direct contact with eyes. If contact occurs, rinse thoroughly with cool water.

      All of our products are designed for ease of use and can be applied under makeup with little or no wait time. For best results, use twice daily to clean, dry eyes and/or skin.

      Consistency is the key to lasting results, but don’t stress out if you skip an application. If you do miss a few days, just start back up and use daily as directed. We don’t recommend trying to “catch up” with a loading dose or duplicate applications for our LASH or BRO products. Our skin care products can be used as much as desired—multiple times daily.

      Yes, when used as directed, our formulas are safe and non-irritating for those who wear contact lenses.

      Each LASH and BROW serum tube contains 3 mL of concentrated formula, designed for twice-daily use over approximately 4–6 weeks.

      Beacuse exposure to light, heat, and air can degrade the quality and effectiveness of cosmetic serums over time. That’s why our HAIR and SKIN collections are packaged in opaque containers with airless pumps—to help preserve formula stability, freshness, and performance.

      Real Responsibility: We’re rooted in trust and

      transparency

      Real Responsibility: We’re rooted in trust and transparency

      All products meet our Safe Science Standards: Dermatologist tested, cruelty free and formulated without sulfates, parabens, MI/MCI, formaldehydes, phthalates, talc, petrolatum and mineral oil.

      Our core ingredients are biomimetic, meaning they mimic the body’s natural production to safely and effectively support hair and skin renewal without compromise.

      Every product is backed by a 100% Performance Guarantee.

      " If shaking things up is giving people better eyelashes, fuller brows, then I’m on the right path. ”

      Leah Garcia, age 61

      Founder and CEO

      LEARN MORE